Have you got Clarity on where you are going?
If you can clearly see where you want to go, where you want to be, then progress comes down to action.
Decide on a course of action and Plan – will help focus and ease worry
Action planning is a process to help you focus your thoughts and decide on the steps to take to achieve your goals
- Where am I now
- Where do I want to be
- How do I get there – in small steps
- Taking action
- Revisit where am I now
Take charge and do what is right – take action now
Take responsibility to gain control your actions are important for you and your business – you must feel and think that you actually deserve what you want – taking responsibility is doing the right thing.
Think about your customer and make your customer journey memorable
Customer experience is KING!
Customers have outcomes to fulfil and they have experiences as to how those outcomes are fulfilled. Customer experience is how you make them feel and is based on your actions versus their expectations.
Improve upon your marketing system to do the work once
Understanding and knowing your target market is key for your marketing system. You will use it to communicate the benefits of your business offering to your target market.
Whatever you do, keep it simple and work within your budget and capability – take small steps to see what works and make any adjustments required to maintain its success
Work with those who boost your energy and not those who rob you of your energy
We are in a period of uncertainty and change and there will be a lot of people who are feeling very down and upset. Whilst you may be in a positive frame of mind as you have made a decision and created an action plan to move on, you could find yourself being dragged down by another’s view on life. You have a choice on how to handle these situations – either avoid them or consciously change the other person’s state so that they do not rob you of your energy. Both options are not easy and will require discipline on your part.
How does the market perceive you - what are you known for that is unique to you
You must take control of your message, otherwise potential customers will form impressions of you as defined by someone else.
Know what your key messages are and communicate them often and simply. Spend some time working on this – what is unique about you and your business
Are you prepared to do the hard work that makes the selling easy?
Selling is something that does not come naturally to a lot of people, but it is essential to the life blood of a business. Why is it considered to be hard work – probably as it is doing the work we do not like to do.
I struggle with this side of business and have to prepare myself mentally, take the steps of conversations to secure meetings to gain sales. I must confess that the buzz of securing a sale far outweighs all the hard work of the journey to get there and each little step builds for the next one.